Rodrigo directs films through observation. He is drawn to small gestures, the invisible rituals of everyday life, and the moments that usually go unnoticed. It is within this territor,  between the banal and the poetic, that he builds his narratives.

His work is grounded in the idea that beauty does not lie in the extraordinary, but in the way we look at what already exists. For this reason, his films often inhabit a subtle space between reality and atmosphere, where light, texture, silence, and movement carry the same weight as the story itself.

With four years of experience directing campaigns, he works mainly within the worlds of fashion and lifestyle, creating films where narrative, atmosphere, and visual language move together. His perspective seeks to translate human emotion into striking imagery, balancing raw realism with a sensorial aesthetic treatment.

Throughout his career, he has directed projects for brands such as KFC, Uber, Fiat, C&A, and ASICS, constantly exploring ways to transform brand narratives into sensitive and culturally connected visual experiences. He has also developed a strong relationship with the fashion world, directing fashion films for brands such as Pace, IDA, and Souq, as well as editorial projects for titles like Bazaar and Glamour.